Industry : IT-Services and products / Qualification : Bachelor's degree / Employment Type : Full time / Experience : 2-3 Years

About the Role

Orestes is seeking a results-driven Performance Marketing Executive to join our growing e-commerce marketing team. In this role, you will own the end-to-end execution of paid performance campaigns across Meta (Facebook & Instagram Ads) and Google Ads platforms, driving measurable business outcomes including revenue, ROAS, and customer acquisition targets.

Key Responsibilities

Paid Advertising & Campaign Management

•      Plan, execute, and manage performance campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube, Demand Gen) with a clear focus on e-commerce KPIs.

•      Manage daily/weekly budgets across platforms, ensuring efficient allocation and pacing to maximize performance against spend targets.

•      Set up and manage Google Shopping / Performance Max campaigns for product catalog advertising and drive incremental e-commerce revenue.

ROI Tracking & Performance Optimization

•      Continuously monitor and optimize campaign performance against targets including ROAS, CPA, CTR, CPL, revenue, and conversion rate to ensure ROI-positive outcomes.

•      Analyze funnel performance data and identify drop-off points; work cross-functionally with product and CRO teams to improve conversion rates.

•      Generate weekly and monthly performance reports with actionable insights, presenting findings and recommendations to the marketing leadership team.

Creative Collaboration & Experimentation

•      Brief the creative team on ad formats, messaging angles, and visual requirements based on performance data and platform best practices.

•      Review ad creatives critically for platform compliance, brand consistency, and expected performance; provide data-backed feedback for iteration.

•      Coordinate with the content and SEO teams to align paid and organic strategies for maximum brand visibility and cost efficiency.

Required Qualifications

•      2–3 years of hands-on, end-to-end experience managing paid performance campaigns on Meta Ads Manager and Google Ads in an e-commerce or D2C environment.

•      Proven track record of managing significant monthly ad spends (INR 5L+ or equivalent) with demonstrable ROAS and revenue impact.

•      Deep knowledge of Google Ads ecosystem — Search, Shopping, Display, YouTube, Performance Max, and Smart campaigns.

•      Strong proficiency in Meta Ads Manager — campaign structures, audience building, creative testing, Advantage+ campaigns, and catalog/dynamic ads.

•      Hands-on experience with conversion tracking using Meta Pixel, Google Ads conversion tracking, Google Tag Manager, and GA4.

•      Ability to independently read, interpret, and act on campaign data without requiring hand-holding — strong analytical mindset.

•      Solid understanding of e-commerce metrics: ROAS, CAC, LTV, AOV, MER, and their interplay with marketing strategy.

•      Experience with A/B testing frameworks and the discipline to draw statistically sound conclusions from experiments.

•      Familiarity with retargeting strategies, dynamic product ads (DPA), and full-funnel campaign architecture.

•      Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Interested candidates please share the resume to aswathy@orestestech.com

For further contact: 8089671177

Industry : IT-Services and products / Qualification : MBA / Employment Type : Full time / Experience : 1-2 Years

Job Summary

We are looking for a dynamic and result-oriented Business Development Executive (BDE) to join our IT services team. The ideal candidate will be responsible for generating new business opportunities, building strong client relationships, and promoting IT solutions to international & domestic.

Key Responsibilities

• Identify and generate new business opportunities in international & domestic markets.
• Develop and execute strategies to achieve sales targets for IT services such as web development, mobile app development, cloud solutions, AI/ML, and digital transformation services.
• Conduct market research to identify trends, customer needs, and potential business segments.
• Build and maintain strong client relationships through consistent follow-ups and communication.
• Prepare and deliver client presentations, proposals, and business pitches tailored to specific needs.
• Collaborate with the technical and marketing teams to refine offerings and improve lead conversion.
• Manage end-to-end sales cycle — from lead generation to closing deals and post-sales coordination.
• Represent the company in virtual meetings, networking events, and international conferences (as needed).
• Maintain accurate sales pipelines, forecasts, and reports in CRM tools.

Required Skills & Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or IT (MBA preferred).
• 1– 2 years of experience in IT services or software sales targeting international clients
• Proven track record in lead generation, cold calling, email campaigns, and LinkedIn prospecting.
• Excellent communication, negotiation, and presentation skills (both written and verbal).
• Strong understanding of IT services, digital products, and current technology trends.
• Ability to work independently with a performance-driven approach.
• Experience with CRM tools like HubSpot is an advantage

Interested candidates please share the resume to aswathy@orestestech.com

For further contact: 8089671177